32319937670 2d145ebbd8 Effective Search Engine Optimization

Marketing Your Web Site.
You would not put a bill board in the desert, so why are you hiding your web site?

Too many companies spend too much money developing a really nice web site that no one will ever see. Before starting any web site design or re-design make sure you’ve allocated at least half of the budget to getting the site optimized in the search engines.

For those selling a service.
There are a few steps you need to take. The first step is to create meta-tags with a description of your site and keywords that are relevant to the content on your site. The keywords and content should stress the service you provide, why a potential customer should use your company for this service and how to contact you to buy this service. A meta tag generator will help you to create the properly formatted code for you web site based on keywords you select. These might be found on google or msn by searching with the keywords “meta tag generator”.
You’ll then need to submit the site to the major search engines like Google and MSN. For Yahoo! you’ve to pay a yearly fee of $299 to get listed. There are dozens of search engine submission services that’ll perform these services for you at a very reasonable price.
When you’ve finished your submissions you can anticipate an increase in traffic but it’s going to take any time. Anywhere from a few weeks to a few months isn’t out of the ordinary. To increase traffic more swiftly you will need to use a service like overture or Google adwords. These services grant you to place small ads for your site whenever someone does a web search that includes your the keywords you’ve purchased. You probably only offer your service to a limited area so you will want to make sure you include this area (City, state, town or region) in your keywords. That way you will not be paying for clicks and visitors to your site when you do business in California and the visitor is from Texas.

For those selling a product.
The process is essentially the same. The difference is you’re selling to a much more massive audience. Sounds good right? More potential customers equal more sales. Not necessarily. You’ve also got a lot more competition and much more pressure on your prices. I’d recommend starting out selling regionally. Your own backyard doesn’t have to be the starting point but it may help with shipping costs. When you’ve got that system ironed out you can expand geographically and still control your web advertising costs by including the locations in your keywords searches.

Leave A Comment, Written on February 14th, 2017 & filed under Search Engine Optimization Tips

32571311201 2ee7d96807 Seo Optimization Techniques

Choosing your primary keywords may be one of the most difficult parts of good SEO. It is also, however, one of the most important. When you begin optimizing your website for search engines, you will need to choose one primary keyword or keyword phrase, and four to six secondary keywords.

These keywords are going to be essential later on. You will not just use them for a single page on your website. Instead, they should feature prominently on each page of your website, in any website-related blogs, in any website-related newsletters, and in any website-related press releases. SEO goes beyond just a website.

With that in mind, look for keywords that will stand the test of time. Avoid keywords that are too general; you want targeted keywords for targeted traffic. But don’t swerve to the opposite extreme; a keyword is no good if it’s something so specific that no one would ever search for it.

Your secondary keywords can be a little more flexible than your primary keyword or keyword phrase. Pick the words people are most likely to use when searching for your product or information. You should ideally have between four and six secondary keywords, but if necessary, pick as many as ten. Don’t go above ten, as too many keywords end up diluting the importance of any of your keywords.

Look for a blend of general and specific secondary keywords. Better yet, make one or two of them keyphrases, such as “handcrafted knit scarves” that blend the specifics of the three words together with the generalness of each individual word.

Once you have your keywords, don’t limit them to just your website. Use your primary keyword phrase every time you link to your website, in blogs, in newsletters, and in RSS feeds. Don’t overlook relevant forum signatures! The right keywords, used in the right way, can be invaluable.

Leave A Comment, Written on February 12th, 2017 & filed under Search Engine Optimization Tips

32183161416 2043c57411 Seo Best Practice SEO (search engine optimization) is the method of raising the level of traffic either to a web page or a website from any popular search engines such as Google, Yahoo and other search engines. If a site gets higher ranking in the search engine results, it will get more visitors through the search engine. A SEO Expert is a person whoever manages to increase the ranking of a website in the search engine so that it appears on the first page of search results (Top 10). He / She should have profound knowledge of search engines and have aptitude to get the website in peak positions for the required keywords by implementing several methods. The expert decides the strategy to implement depending on the website, industry, competition for keywords, back links, PageRank of competing and client site, etc. A SEO Expert can also be a E-Marketer, Internet Marketing expert, Web- Marketer or SEO Consultant.

Nowadays, search engines are becoming faster and smarter and so is the case with the SEO. Very frequently, Search engines revise their algorithms, and a SEO Expert has to know, investigate, analyze, check and modify tactics very fast. Moreover, it is not a single term job, in fact receiving traffic is a never-ending job and one must be continuously working on it, if they want to receive traffic and continue it. Search engines are a consistent tool and source of traffic at no cost. Therefore, to get a higher rank in the SEs for the targeted keywords, one must do his homework and promote his site.

It takes long-term practice to become a SEO Expert. No one can declare to take the website or web page on the first page and Top 10 ranking in a day. In fact it has to appear by various actions and figures through a long period and it can’t be done by a day, a week or a month. A SEO Expert is the person whoever knows which keywords are searched in popular search engines. Sometimes, when you name a website or a web page you choose a descriptive word for that and you forget what should be the word people will actually look for. As an example, if you launched a website of relationships, then a “relationship guide” can be a good name for that but it may not actually bring traffic to the site, in fact ‘dating advice’ would be a better name.

The career of a SEO Expert understands that there are certain issues that are out of their control. The search engines amend their algorithms very often, and these amendments are not publicized. Therefore it gets very difficult for even the best SEO Expert, since they have to do a lot of analysis for several years on whether a strategy will work or not. Sometimes it gets very disappointing that after ranking a website in highest position; it crashes several positions down due to changes in the method. The SEO professional makes continuous attempts for several years to regain and improve ranking for keywords. They need a lot of tolerance not to surrender when situations are out of their control.


Leave A Comment, Written on February 11th, 2017 & filed under SEO Best Practices Checklist