32319937670 2d145ebbd8 Effective Search Engine Optimization

Marketing Your Web Site.
You would not put a bill board in the desert, so why are you hiding your web site?

Too many companies spend too much money developing a really nice web site that no one will ever see. Before starting any web site design or re-design make sure you’ve allocated at least half of the budget to getting the site optimized in the search engines.

For those selling a service.
There are a few steps you need to take. The first step is to create meta-tags with a description of your site and keywords that are relevant to the content on your site. The keywords and content should stress the service you provide, why a potential customer should use your company for this service and how to contact you to buy this service. A meta tag generator will help you to create the properly formatted code for you web site based on keywords you select. These might be found on google or msn by searching with the keywords “meta tag generator”.
You’ll then need to submit the site to the major search engines like Google and MSN. For Yahoo! you’ve to pay a yearly fee of $299 to get listed. There are dozens of search engine submission services that’ll perform these services for you at a very reasonable price.
When you’ve finished your submissions you can anticipate an increase in traffic but it’s going to take any time. Anywhere from a few weeks to a few months isn’t out of the ordinary. To increase traffic more swiftly you will need to use a service like overture or Google adwords. These services grant you to place small ads for your site whenever someone does a web search that includes your the keywords you’ve purchased. You probably only offer your service to a limited area so you will want to make sure you include this area (City, state, town or region) in your keywords. That way you will not be paying for clicks and visitors to your site when you do business in California and the visitor is from Texas.

For those selling a product.
The process is essentially the same. The difference is you’re selling to a much more massive audience. Sounds good right? More potential customers equal more sales. Not necessarily. You’ve also got a lot more competition and much more pressure on your prices. I’d recommend starting out selling regionally. Your own backyard doesn’t have to be the starting point but it may help with shipping costs. When you’ve got that system ironed out you can expand geographically and still control your web advertising costs by including the locations in your keywords searches.

Written on February 14th, 2017 & filed under Search Engine Optimization Tips