16115549251 ee7c60efd7 Basics Search Engine Optimization Have you heard stories about legendary online entrepreneurs who hit it big after getting a # 1 ranking in several popular search engines? You probably wondered what it would take for you to achieve that elusive # 1 position on the results pages of search engines (SERPs). Search Engine Optimization (SEO) plays a vital role in ensuring that your company gets the best position in search engines is possible, which can lead to increased sales of your online business.

What is search engine optimization (SEO)?

Search engine optimization is the process of modifying the content of the website and meta-information to improve search engine ranking of the page. Meta-information includes certain external HTML tags (title, heading, emphasized text, keyword and description meta-tags) and internal (links between pages on the same site) and (links between pages on different sites) link structure a web page. Impact

High search engine market research range of Internet sales

Estimated that between 70% and 90% of online shoppers use search engines to find a specific product or service. Let's examine the factors that influence sales to test the effectiveness of search engine optimization can increase your income. Three metric

Are required to forecast online sales: The average ticket, the conversion rate, and the amount of traffic the website:

* The average ticket is the amount of money spent by a customer in a typical transaction. Computer stores and electronics have high average tickets (hundreds or thousands of dollars), while bookstores have low average tickets (tens of dollars).

* The website traffic is measured by the number of site visitors, usually expressed as the number of page views per month.

* The conversion rate is the number of sales divided by the number of page views per month, expressed as a percentage.

Consider an example. The last bit Taupe Widget (UTW) has an average purchase of $ 25, a conversion rate of 2%, and gets 5,000 page views per month. Monthly sales are estimated at $ 2,500 ($ 25 * 0.02 average conversion rate bill, expressed as a decimal * 5,000 page views per month). Achieving a range of high search engine will increase the number of page views, and therefore increase sales. In this example, if traffic doubles to 10,000 page views per month, monthly sales of UTW should (approximately) and double ($ 5,000).

Note that a range of high search engines will have a measurable increase in traffic only if there is a market interest necessary in taupe widgets and your website appears in the first thirty search results.

However, search engine optimization is not going to produce measurable results if there is little demand for taupe widgets. # 1 on the pages of search engine results is not particularly impressive if only two people search for "widgets" I topo each month. Paper keyword search engine optimization

Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant to a search word or phrase. Therefore, selection of effective keywords is one of the cornerstones of search engine optimization.

Each keyword is characterized by supply (number of pages of search engine results) and demand (number of searches). The easiest way to improve search engine ranking is the selection of keywords that have favorable characteristics of supply and demand; ie, those having a relatively high demand and relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive key word.

Good keywords must be relevant to your product line and your line of business. Rated # 1 Navy "widgets" is worthless if you sell taupe players exclusively. A potential client is a browser, quickly discover that you do not sell any widget navy, and quickly go elsewhere. Indeed, the conversion rate for irrelevant search engine hits is very close to zero. Using keywords effectively

Choosing a set of target keywords is the first step in search engine optimization. The second step is using in the body, title, titles and meta-tags of a page.

Include target keywords in the text of the page. Do not overdo it, though — the keywords should fit seamlessly into the surrounding text. Search engines use various techniques to detect excessive keyword density, or too many keywords in the text bear very little support, and reduce the range accordingly. A page has too many keywords if they interfere with the overall flow of text on a page and appear to be manifestly out of place

The title tag should contain information that describes the page. Unless you operate a multinational conglomerate which is already a household name, the name of your company is not a descriptive title. Most search engines use the title tag as the first line of your profile in search results pages of search engines. They strive to make your title tag says "my chat" to a potential customer. "Superior taupe color Widgets – 50% discount on most all day" is a good page title, while "Ultimate Taupe Widgets, Inc." It is not.

Incorporate keywords in page headers, as well as emphasized sections (bold or large text). Although search engines are de-emphasizing descriptive meta-tags, include keywords in them, however. The description of the meta-tag must have an accurate description of your page, and keywords meta-tag should contain a set of keywords (separated by commas) that the concepts of the list of keys listed on the page.

Understanding the basics of search engine optimization is an important first step in creating a, well positioned website optimized.


Written on December 30th, 2013 & filed under Website Optimization Techniques